Satori Capital announced its investment in Redbud Brands, an Austin and California-based company focused on creating, incubating, and scaling “better-for-you” consumer packaged goods and other consumer ventures.
As consumers continue to show an increasing preference for healthier and more beneficial products, Redbud identifies ideas that meet the “better-for-you” criteria in the food and beverage, health and wellness, beauty and personal care, and pet sectors, and pursues those that it believes can evolve into transformative, valuable, and sustainable market leaders. Unlike many traditional venture capital funds, Redbud provides its portfolio companies with a shared services infrastructure and offers guidance through critical early-stage milestones, then accelerates the growth of the most promising brands.
Redbud’s portfolio currently includes more than ten businesses that have either been launched or are soon to launch. These brands include SunDaze, a low sugar, “better-for-you” fermented juice-based cocktail brand, and NAPJITSU, a supplement line designed to enhance performance and productivity.
Redbud’s founder, Brian Goldberg, has an impressive track record as a founder, C-level executive, investor, and advisor to more than 30 companies in the consumer products sector. He was a founding executive of Amplify Snack Brands, leading its IPO and exit to Hershey, and he has many years of experience working with private equity and venture capital firms. Redbud’s co-founder and operating partner, John Ferrari, has more than 20 years of startup and growth company experience, and the company’s management team has previously worked with numerous well-known brands, including Skinny Pop, Sweet Leaf Tea, Tiff’s Treats, Deep Eddy Vodka, and Coca-Cola.
“We are deeply aligned with Satori in our mission and vision for Redbud and in the resources we provide our portfolio companies,” said Mr. Goldberg. “Satori can provide key strategic guidance in business-building and capital allocation, and we know their extensive knowledge and relationships will benefit all of our brands.”
This communication is for informational purposes and is not intended to be, nor should it be construed or used as an offer to sell, or a solicitation of any offer to buy shares or limited partnership interests in any funds managed by Satori Capital.