Satori Capital is pleased to announce that it has been named to the third annual Founder-Friendly Investors list produced by Inc., a respected business media company. The list recognizes private equity and venture capital firms that offer more than just financial support to the companies in which they invest, remaining actively involved in the businesses after their investment.

“Supporting an entrepreneur’s vision and driving growth is more than just a financial investment,” said Scott Omelianuk, editor in chief of Inc. “It’s about building a relationship and supporting the founders beyond that initial year. These private equity firms treat the founders like partners.”

Honorees on Inc.’s Founder-Friendly Investors list were selected based on information provided by business founders who have sold their companies to private equity firms. The founders reported on their experiences partnering with their private equity investors and provided data on how their companies have grown during these partnerships. According to Inc., this directly sourced information provides a high level of credibility for its list, making it a “go-to guide for entrepreneurs who want to grow their companies while retaining an ownership stake.”

“We are thrilled to be included on Inc.’s list of investment firms that offer more than just capital,” said Satori co-founder Sunny Vanderbeck. “Our focus is on sharing our experience, relationships, and guidance with our portfolio companies to help them create long-term value for all stakeholders. That’s why this award is so special to us – it reflects the success of our emphasis on being a great partner to the companies in which we invest.”

Satori operates according to the principles of conscious capitalism, a business approach that emphasizes extraordinary long-term outcomes for all stakeholders. Mr. Vanderbeck’s best-selling book, Selling Without Selling Out: How to Sell Your Business Without Selling Your Soul, provides guidance to help business leaders articulate their priorities and find a buyer or capital partner who shares their values.

The Founder-Friendly Investors list will be featured in the October 2021 issue of Inc. magazine and can be viewed online here.

Disclaimer: The Founder-Friendly Investors honor is awarded by Inc. to select private equity and venture capital firms, including Satori Capital. Winners were assessed through questionnaires with business founders. Satori Capital did not pay to participate in the program, and participation in all questionnaires was completely voluntary.