Satori Capital has announced its investment in Purple Land Management (“Purple”). Based in Fort Worth, Texas, Purple is a tech-enabled provider of land services that aims to transform the land services industry with cutting-edge technology and data management.

“Purple doesn’t look anything like a traditional land services company,” said Satori co-founder Sunny Vanderbeck. “Most consist of one or a few landmen manually searching records at a county courthouse, with no technology integration or support services. Purple, on the other hand, uses a cloud-based data platform with digitized title records and GIS map integration that provides customers with near-real-time access to their data on any device.”

Purple uses technology to increase efficiency, reduce costs, and improve communications by keeping customers continually informed. Through Purple’s proprietary Overdrive application, customers can check the status of a title or lease, map the progress of a drilling project, or monitor cumulative production of a well, leasehold, county, or basin.

In addition to its technological advantage, Purple also offers its customers the benefit of a full-service team, with hundreds of professionals located in 11 offices across the country in basins including the Utica, Marcellus, Permian, SCOOP/STACK, Bakken, and Rockies. This should give Purple ample resources to take on complex and time-sensitive assignments, and the company’s geographic reach can minimize travel expenses for customers.

As with all Satori investments, the partnership with Purple aligns with Satori’s purpose: to create, fund, and inspire businesses that elevate humanity. In addition to the many benefits it provides to customers, Purple strives to create a rewarding culture for its team members, offering generous benefits and wellness programs and empowering team members to create extraordinary outcomes for customers. With its “Give More Than You Take” philosophy, the mission-focused company is also committed to supporting its communities with charitable activities and helping to reduce the country’s dependence on international energy resources.

Purple’s decision to partner with Satori reflects the alignment of the two firms in seeking to expand Purple’s business while maintaining its successful practices and forward-thinking culture. “Our goal at Purple has always been to push the envelope in the oil and gas industry, and that’s been a key part of our success over the last eight years,” said CEO Bryan Cortney. “Now, to take our vision to the next level, we need a strategic partner – one that shares our values and our focus on the long term – and Satori Capital is an ideal fit. Satori’s unique funding structure sets us up to be nimble, to grow our high-value products, and to give more than we take to our team members, clients, and country over the long haul.”