Satori Capital announced its investment in beverage flavoring company Torani.

During its 96-year history, Torani has built a widely recognized brand and a portfolio of more than 150 innovative flavor products, including syrups, sauces, and fruit blends for coffee, tea, and other hot and cold specialty beverages. The company has grown exponentially in the last 30 years, transforming from a family-owned local business to a category-defining market leader, and it is currently the number one coffee syrup brand at retail in the United States, with a 90% market share.

Satori believes Torani is well-positioned for continued expansion and is delighted that its investment will support the company’s growth, particularly with direct-to-consumer sales, expanded distribution, new product innovation, and increased social impact. This investment not only allows Satori to steward a rapidly growing category leader that is capitalizing on strong consumer trends, but also provides the opportunity to partner with a very talented and values-aligned team.

As with all of Satori’s investments, the partnership with Torani aligns with the firm’s purpose: to create, fund, and inspire businesses that elevate humanity. Torani is a certified B Corporation with a purpose-driven culture, and its core belief – that businesses can and should create more opportunities for people – resonates deeply with Satori’s values. Torani is currently launching an employee stock ownership plan that will provide its team members with ownership interest while supporting the company’s mission of “Flavor for All, Opportunity for All.”

“We could not have found a more perfectly aligned partner than Satori to help us launch into our next 100 years,” said Torani CEO Melanie Dulbecco. “They share our values, they are passionate about social impact, and they bring significant strategic and operational expertise that will help us continue on our amazing growth trajectory. We’re thrilled to have them by our side as we move into our next era of creating more amazing products, bringing more consumers and cafes into the fold, and most importantly, creating more opportunity.”

Visit to view Torani’s products and learn more about the company.

This communication is for informational purposes and is not intended to be, nor should it be construed or used as an offer to sell, or a solicitation of any offer to buy shares or limited partnership interests in any funds managed by Satori Capital.