Geoff Campbell and Aleksandra Corwin of Round Table Companies featured two Satori success stories in a discussion of why companies are “choosing their sources of funding with increasing care” and investors are “increasingly putting their money to work for businesses that strive to make the world a better place.”
Not All Money is Created Equal:
The importance of funding businesses with conscious capital
There comes a time in the life of a business when it needs money to grow—and while money can be fuel, it can also be fire. Investors come with strings attached, and business owners who understand the power of companies to change the world for the better are choosing their sources of funding with increasing care.
Old and new businesses alike raise money for a variety of reasons—to expand services and offerings, invest in infrastructure, open new locations, or develop new products. Small manufacturers in the Midwest take out loans from regional banks, brand name retailers partner with private equity firms, while tech start-ups in Silicon Valley look to venture capital funds.
These billions of dollars available as sources of funding have one thing in common. The financiers who control them are increasingly putting their money to work for businesses that strive to make the world a better place. This is in part a reaction to the values of the Millennial generation, which believes what Conscious Capitalists have known for a long time—that a business built to benefit everyone and exploit no one, has the best potential to creating lasting wealth and value.