Rugger Burke shares his thoughts with business leaders and entrepreneurs on how they can uncover their core purpose and the core purpose of their businesses.

There are three questions Rugger asks companies when considering them for investment and they are questions every entrepreneur and business leader should ask themselves: What are the great gifts, skills, and capabilities that you have? What does the world need? What is it you really love to do?

Learn why it’s the best form of a sustainable competitive advantage in the full article below.

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